October 17th, 2012
I’m less interested in the iPad Mini than I am in the Nexus 7, which is going to be an integral part of my next woodworking project. (Mind=Blown?) But I wonder that’s part of something larger going on in the tech culture, because this ad is as devastating as anything since this:
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For someone who admits to using a lot of Apple products, you can’t seem to write about the company without being snarky or taking an “unconventional” stance . The problem is: you don’t seem to be getting it right most of the time (or you haven’t focused on the things that matter). Don’t get me wrong, I really like your writing, and your blog is one of my first reads of my RSS feeds, *and* I’d appreciate some interesting insights about Apple products from a non-fanboy perspective, but it seems like you lose your otherwise astute bearings a little when it comes to Cupertino…and (while I’m at it) Mitt Romney. Nevertheless, thanks for the rest of your good work.
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[…] know I’m a Mac geek from way back yonder, and for phones I’ve long been an HTC guy. But this ad is pretty funny just the same. And, as Last says, pretty devastating too, hitting Apple hard in all the tender […]
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I’m late to this and I’m sure no one will read this comment.. but you thought a commercial that says exactly *nothing* about the product itself, and relies on people not wanting to be as uncool as their parents, was effective? Also, how is a national TV commercial samizdat?
Ben October 18, 2012 at 6:48 am
The killer moment here is when the parents show up. Everything else is kind of standard, but the idea that this is a Boomer Brand now…