September 6th, 2006
Reports now say that Sony will be shipping 2 million PS3 units to the United States and Japan by the end of 2006–down from the company’s promised 4 million units. That means 400,000 PS3’s in the U.S. at launch.
How bad is it? Sony has decided not to launch in Europe until 2007–after the Christmas season.
It’s shocking!
The game industry is not amused–particularly not by the most recent demonstration of Sony’s willingness to publicly maintain positions which are clearly untenable until the the last possible moment:
We simply felt that for the giant corporation to slip the European launch – after standing on stage and telling the whole world that it was committed to November 17th – would be so embarrassing for the firm as to be inconceivable. The very fact that the firm’s own track record contains a similar embarrassment in the form of the PSP launch – which eventually slipped a massive nine months in Europe – seemed to stand as a stark reminder that Sony had learned a hard lesson and would pull out all the stops to prevent a recurrence.
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