March 23rd, 2007
Although I was quite, um, excited by the new Hanes ad featuring Jennifer Love Hewitt, I’ve been quite baffled by the new Hanes commercials, prominent during March Madness, featuring Michael Jordan and Kevin Bacon. For one, I didn’t know they were friends. Secondly, where are they? In the Hanes members-only Lounge? An in apartment? If so, are we to assume they live together? And what’s with Jordan trying to block all of Bacon’s shots in the waste paper basket? At least with the Love ad, we knew she was in a photo shoot. Here, with all the stark white walls, we could be in another dimension. Give me a backstory!
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