June 26th, 2008
Who knew that owning the rights to Strawberry Shortcake would be such a big deal? As the Los Angeles Times reports, Miss Shortcake belongs to DIC Entertainment Holdings, Inc., which intended to be sold to the Cookie Jar Group of Toronto for approximately $31 million. But DIC’s licensing partner American Greetings actually owns the rights to Shortcake and everyone else living in Strawberry Land and found a judge to issue a temporary restraining order and prevent DIC from being bought by Cookie Jar.
I thought Strawberry Shortcake went the way of My Little Pony, He-Man, and Inspector Gadget. Not so, reports the Times:
“In the last four years, according to DIC, Strawberry Shortcake has generated nearly $3 billion in retail sales.”
Well, at least we know what Strawberry Shortcake does for DIC.
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