About that Avengers Trailer
February 6th, 2012




I love the Avengers. I very much like Joss Whedon, both as a writer and directer. Even so, last night’s Avengers Super Bowl trailer left me a little cold. A commenter at AICN figures out why for me:

Pan around the heroes… Norse god of thunder, Super Soldier, super-power armoured genius, mother fucking HULK, then…

girl with a small gun.

Yes. That’s what didn’t work. Everything about the Black Widow in Iron Man 2 felt like a studio note–from concept, to casting, to execution. This looks unsettlingly like more of the same.



  1. Video: “The Avengers” Super Bowl trailer « Hot Air February 6, 2012 at 6:16 pm

    […] Bowl spot. Two: Is there really no Marvel woman superhero cooler than Black Widow? Jonathan Last is tragically correct about that sad-trombone dramatic pan near the end. Three: I haven’t seen “Captain […]

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  3. TB February 6, 2012 at 7:52 pm

    The problem is that girls can’t fight.

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  5. Meryl Yourish February 6, 2012 at 8:26 pm

    Hey TB, meet you in the park after school and I’ll show you how girls can too, fight.

    I never lost one as a kid. Come to think of it, never lost one, period.

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  7. Jesse A. February 6, 2012 at 10:47 pm

    Agreed. BUT…. Joss Whedon has a proven track record of writing small women who kick ass against larger, tougher opponents. My hope (and that’s all it is, at this point, I have no real expectations) is that he’ll be able to make it work.

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  9. Fake Herzog February 7, 2012 at 2:28 pm

    I’ll tell you what’s wrong with that trailer — the same thing that has been wrong with all the Avengers trailers so far — we don’t see the damn supervillians! The heroes are just standing around looking tough…with nothing to fight! This is driving me crazy.

    I was expecting the alien reveal during the Superbowl and all I got were a couple of decent Hulk shots. I’m not happy people…

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  11. John February 7, 2012 at 3:08 pm

    Fake, They DID show the villain of the piece in the last scene with Tony Stark. He has “…an army.” ;)

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