January 3rd, 2011
A few months ago I wrote about the mythical age of the electric car and concluded:
The great irony is that there probably is a niche for the EV. Cars have always been badges and the electric car is no different. But instead of saying “I’m richer than you are” or “I’m cooler than you are,” the electric car says “I’m a better person than you are.” In Barack Obama’s America, surely there’s a market for that.
Now comes Bloomberg Businessweek with a triumphant piece on EVs that leads with the story of the gentleman who purchased the very first Nissan Leaf sold in America. Here’s how he explains his choosing of the Leaf over the Chevy Volt:
“In all the articles I read about the Volt, the Leaf was discussed as well,” he says. “As soon as I found out about the Leaf, I forgot about the Volt. The Volt wasn’t going to project the image I wanted. It has a tailpipe.”
The piece is one of those weird concoctions where you get the sense that it’s supposed to be unabashedly boosterish, yet it’s filled with really damning details.
No comments yet, be the first:
