October 12th, 2010
Galley Friend A.W. points out the most interesting nugget in Ben McGrath’s Nick Denton profile (best part bolded):
The network’s nine sites, in order of over-all domestic readership, are Gizmodo, Gawker, Lifehacker (a sort of Idiot’s Guide to the digital world), Kotaku (video games), Deadspin, Jezebel, io9 (science fiction), Jalopnik (cars), and Fleshbot. Together, they generate more than four hundred and fifty million page views a month, from roughly seventeen million unique visitors, which, as Denton boasted a few weeks ago, is better than the Web sites of the Washington Post and USA Today. Neither paper is in the porn or the science-fiction business, of course, and Gawker itself has an audience about equivalent to that of PBS.org. The “geek” sites, as Gizmodo, Lifehacker, Kotaku, io9, and Jalopnik are known internally, bring in twice the traffic of the “gossip” sites, suggesting that British-inflected class angst may not be a long-term-growth model.
I’m so out of it I hadn’t realized that Denton sold Wonkette some time ago. I wonder how much it fetched him.
No comments yet, be the first:
