November 2nd, 2007
One of the joys of growing up with the Wershovenist Pig was that he had, even at age 14, an astonishing grasp of the music scene. While I was still playing with G.I. Joes, the Pig was buying the Sugar Cubes’ first album and thoughtfully remarking that he thought something big might come of their lead singer. In high school and college he got even deeper into cool-kids music, picking up on Hüsker Dü before the Indigo Girls made them famous, championing New Order and Bob Mould and about a billion other acts I’d hear of only through him. He was like Lester Bangs, only cooler. Normally, I knew my place and I’d just try to absorb his coolness, but every once in a while I’d think I’d found a new band that I’d try to introduce him to. I was always about two years too late.
Which is exactly what happened a couple weeks ago, when I asked him, “Hey, this Feist chick is kind of interesting, have you heard her?”
The Pig rolled his eyes. Canadian bands have always held a special place in his heart and it turns out that he’s been tracking Leslie Feist and Broken Social Scene for like six years. Guh.
But even if you’ve heard Feist and her single “1 2 3 4,” I urge you to watch the video she shot for it. Yes it’s infectiously happy, yes it’s bubble-gum pop at its most endearing–but my God, this looks like it was amazingly hard to shoot. All in one take, and, in particular, the trick at the beginning getting the dancers concealed behind her as the camera turns, well, that’s just sick camerawork. But my favorite thing about the video is that it doesn’t advertise how show-offy it really is. Instead, it looks simple and fun, as if they just kind of threw it together.
[youtube=http://www.youtube.com/watch?v=qA7ycePZujY&rel=1]
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