January 22nd, 2007
The best ad series of the year has got to be VW’s new GTI series, “Un-Pimp Your Ride.” The spots feature Peter Stormare doing a hipster/mad-scientist character that’s a melding of his characters from Big Lebowski and Minority Report, with of dash of Sprockets added for good measure. The only way these ads could be better would be if he threw in a barely-audible cluck-ing sound.
This one is the best of the group:
[youtube=http://www.youtube.com/watch?v=0I0WfnhVs2s]
Check out the wild look in his eyes just before he gets to the catch-phrase, “Time to un-pimp ze auto…” Priceless.
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