Oscar Marketology
February 3rd, 2006




If you’re thinking about getting in on an Oscar pool, now is a good time to look at what the HSX market thinks of the race.

Somewhat surprisingly, the HSX market favors Brokeback for Best Picture, but has Crash a close second. We’ll see if this trend holds.

Ang Lee is favored by a slightly wider margin over George Clooney for Best Director.

The Best Actor race is still wide open. Best Actress is also still close, with Reese Witherspoon getting the early edge over Felicity Huffman. (How tragic would it be if Huffman won an Oscar before Bill Macy?)

The market is still sorting out the other awards, with most races very close. Of course, intuition says that Brokeback will win nearly across the board, so it will be interesting to see if the market catches up with intuition, or if the conventional wisdom turns out to be wrong.



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