February 25th, 2013
It’s just getting killed in the social space.
Also, I’m not wild about the Church’s mobile strategy, either.
You’ve got to understand that these days, people don’t want to be tethered to just some single altar–they want to be able to take their religion on the go with them–and transfer that experience from the church, to their smartphone, to their tablet.
The church doesn’t “provide” the religion–the believer is the religion. And if the Catholic Church doesn’t get this fundamental change, they’re going to be disrupted right out business.
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