Jonathan Last

The 70 Degrees of Apple
June 22nd, 2012

Galley Friend R.S. sends along this fascinating explanation as to why Apple Stores display MacBooks with their screens open to a 70 degree angle:

You might think that Apple positions all its notebook computers for aesthetic reasons. That’s partly true. The tables are uncluttered and the products are clean. But the main reason notebook computers screens are slightly angled is to encourage customers to adjust the screen to their ideal viewing angle—in other words, to touch the computer! It’s also why all computers and iPads in the Apple Store are loaded with apps and software and connected to the Internet. Apple wants you to see the display for yourself and to experiment with apps and web sites to experience the power and performance of the devices.

I wonder what other ideas are hidden in the Apple retail plan.

In other news, I’m on Twitter now.

A.S. June 22, 2012 at 3:39 pm

I’m not falling for that one again.

http://galleyslaves.blogspot.com/2009/08/dont-forget-to-follow-me-on-twitter.html

Galley Friend J.E. June 22, 2012 at 6:26 pm

Well, then that explains the Twitter crash yesterday.

Ben June 22, 2012 at 6:31 pm

Now I have to stop making all my jokes about “Be sure to follow him on Twitter, he’s hilarious.”

SkinsFanPG June 22, 2012 at 7:20 pm

Noooooooooooooooooooooooooooooooooooo!!!!!!

This time it’s real!

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