The Bron-Bron Train Derails
June 13th, 2011




It’s not just another Finals loss–it’s that LeBron James seems to really be embracing his heel turn now. After losing last night, his post-game remarks sounded like something Ric Flair might have said in his heyday as head of the Four Horsemen:

“All the people that were rooting me on to fail, at the end of the day they have to wake up tomorrow and have the same life they had before,” James said. “They have the same personal problems they had to today. I’m going to continue to live the way I want to live and continue to do the things that I want with me and my family and be happy with that.” . . .

“They can get a few days or a few months or whatever the case may be on being happy that not only myself, but the Miami Heat not accomplishing their goal,” James said. “But they’ll have to get back to the real world at some point.”

Yikes. As a league matter, I suspect it could be really good for the NBA’s main attraction to be a nationally-reviled jerk. As the McMahon family will tell you, there’s no heat like heel heat.

But that can’t be good for Bron-Bron. You don’t get picked up by McDonald’s or Coca-Cola by insulting the public and telling the little people to get back to their little lives. So much for the global icon dream.



  1. Jason O. June 14, 2011 at 6:32 pm

    The best wardrobe!!
    The most expensive watch!!
    The best car!!
    The biggest house…
    …on the biggest side of town!!!

COMMENT