March 11th, 2014
From Jean-Louis Gassée. First:
At Apple’s size, which is approaching $200B in yearly revenue, a “breakthrough” product would need to generate at least 5% — $10B — in order to move the needle. That’s approximately one Facebook.
As our friend Horace Dediu points out,iTunes by itself would rank #130 in the Fortune 500 list (yearly gross revenue of $23.5B, + 34% growth in 2103).
What is worrying about Apple is that they’ve been here before. They were going to take over the world. Then they lost Steve Jobs. John Scully ousted him and nothing went right.
Things are different this time around. Certainly, if Tim Cook had his way Steve Jobs would still be his boss. But there is also no way Jobs will be returning this time (or maybe that is something Apple is working on in secret).