Wal-Mart Ads on Facebook

December 17, 2012

This story in the WSJ about Wal-Mart’s big ad partnership with Facebook is as interesting for what it doesn’t say as it is for what it reports.

But the best aspect of it is that Facebook’s future rests in large part on mega ad-buys from what is probably the least-cool corporation on the planet. Turns out that Eduardo Saverin wasn’t being stupid when he tried to get Zuckerberg to run ads from low-rent companies when Facebook was in its infancy. He was just early.

{ 2 comments… read them below or add one }

MF December 18, 2012 at 3:23 pm

Yes. It’s sharp.

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Nedward December 19, 2012 at 12:42 am

Most logical next possibility I see is Facebook buying the New York Jets

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