December 19th, 2006
Just came across this Talk of the Town item on the William Beaver House, a condo complex going up in New York’s financial district. The hook for the WB is, well, here’s Lauren Collins’s description:
William Beaver House, a fifty-two-story condominium “specially designed,” its promotional materials assert, “for New York’s highest achievers.” Beaver—who is actually a spiffy cartoon rodent, given to international travel and fine brandies—is the project’s mascot as well as proto-inhabitant. His high achievements extend to every field but one: monogamous relationships. Recalling a coed dorm or the stew zoos of the nineteen-sixties, Beaver House is meant to be a place you can bring someone (or someones—many units include showers big enough for three). If not, pickup opportunities are part of the floor plan. See you at the sunken conversation pit!
If you still don’t get it, go to the William Beaver website, click on “The William Beaver Experience,” and check out the weird, sort-of-safe-for-work anime renderings of life at the Beav.
Of course, all of this is ripped from GOB Bluth’s brilliant ideas:
GOB: 52% of the country is single. That’s a market that’s been dominated by apartment rentals. Let’s take some of that market. I call it “Single City.”
GOB: It’s, like, “Hey, you want to go down to the whirlpool?” “Yeah, I don’t have a husband.” I call it “Swing City.”
GOB: How do we filter out the teases? We don’t let them in. This goes for the guys, too. Because sometimes the guys are tapped out. But check your lease, man. Because you’re living in Fuck City!
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