May 1st, 2006
After much speculating, we now have the results–and they aren’t good for New Line and United 93. Forget that the movie finished the weekend with only $11.6M; forget that it debuted in third place against very weak competition with no genre overlap. Here’s the most damning stat:
United 93 per theater avg. $6,465
Stick It per theater avg. $5,522
Stick It, you’ll recall is the gymnastics version of Bring It On, only without Kirsten Dunst or the advertising support.
After trying all last week to find a model for United 93, Brandon Gray now notes that it did perform very much like a recent release: Syriana.
This isn’t a disaster for New Line–United 93 will probably wind up with a solid gross, particularly considered next to its $15M budget. But it does suggest that audiences, for the most part, had little desire to revisit this story. We’ll see in August with Oliver Stone’s World Trade Center whether or not that attitude extends to all things 9/11.
No comments yet, be the first:
