July 13th, 2006
Buried deep in this story about the American ratings of the World Cup final is a very interesting tidbit. Soccer scolds like to lecture us about how a billion people (literally) watch the World Cup championship. The Tribune expands on that a bit:
Depending on two estimates, anywhere from 300 million (live coverage) to more than 1 billion people (live coverage, replays, highlights) watched Italy win its fourth World Cup on Sunday.
“Replays and highlights”? That’s a pretty inflated figure.
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