I’ve been sort of fascinated by Glenn Beck’s The Blaze for the last few months. So far as I can tell, it’s a dominant internet property doing both enormous traffic and real business. It’s a slick magazine. And it’s a real, live internet TV channel, with an actual line-up of daily programming and on-air talent and ambition to spare.
Yet what really fascinates me is how The Blaze seems to be basically ignored by the rest of the media world. While everyone else is writing about what Buzzfeed and Huffington Post are doing (which are also both interesting) it’s like The Blaze is tearing up the world and making money hand over fist in some alternate universe which is invisible to media reporters in the mainstream.
If you want further evidence that The Blaze is probably the media story of the last year, check out this news that Beck has reached a deal with Dish Network to bring its TV component to the satcaster.
It’s pretty amazing. Anyone can have a cable channel–there’s probably 100 channels that exist with virtually no viewership. But Beck looks like he’s trying to build a channel by establishing his audience on the internet first, and then porting them over to satellite (and eventually cable) after the fact. It’s ingenious and daring and really impressive.
What’s bizarre is why no one is writing about it.